Archives: Projects

Strategy

Here are 3 strategy points for the Lumina app, along with a one-paragraph description

• Focus on a curated selection of high-quality jewelry
• Prioritize a seamless and engaging user experience
• Combine elegant design with user-friendly functionality

Design

My design process for Lumina

1. User Research
2. Design Solutions
3. Visual Language
4. Implementation and Evaluation

Client

Kristin Watson

I collaborated with developers to ensure that the design was implemented accurately and effectively. I also conducted user testing and gathered feedback to evaluate the design’s effectiveness and identify areas for improvement. This iterative process of design, implementation, and evaluation ensures that the final product meets both user needs and business goals.

I translated research findings into tangible design solutions. This included creating user flows, wireframes, and prototypes to visualize the user journey and interaction patterns. I paid close attention to information architecture, ensuring that content is organized in a clear and intuitive manner.

I began by deeply understanding the target audience and project goals. This involved conducting user research, analyzing market trends, and gathering insights to inform design decisions.

I developed the visual language of the product, including color palettes, typography, and imagery. I strove to create a cohesive and modern aesthetic that aligns with the brand and enhances the user experience. I adhered to accessibility guidelines (such as WCAG) and platform-specific design principles (such as iOS guidelines) to ensure that the final product is usable by everyone.