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Brew & Book app design

Designing for all users mobile applications

Leslie Alexander Raihan Suman
Date 12 March 2024

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Client

Leslie Alexander

Brew & Book offers a unique and convenient solution for users who enjoy the combined experience of coffee and books. This mobile app allows users to browse and order from curated menus and book selections, facilitating seamless dining experiences from anywhere. With an intuitive interface, Brew & Book aims to streamline the ordering process, making it easy to enjoy your favorite brews and reads with just a few taps.

Role and Responsibilities :

In this project, I was responsible for a range of UX/UI activities, including: UX research, UI design, usability testing, wireframing (from low to high fidelity), prototyping, and conducting user interviews.

Table Booking Challenges:

Real-time availability, varied slots.
Clear details (location, cuisine, etc.).
Party size, modifications, bill split.
Booking confirmation, changes.
Filtering by criteria (cuisine, price).
Directions integration.

Coffee Ordering Challenges:

Options (milk, sugar), error prevention.
Accurate display, updates.
Order correct, review before submit.
Options, logistics, tracking.
Secure, options, tipping.
Programs, tracking.

Problem Statement

Recognizing that users value their time, the app provides an efficient way to book restaurant tables, minimizing the steps required to secure a reservation and ensuring a seamless dining experience. Understanding that coffee lovers often seek speed and efficiency, the app allows for quick and easy online ordering, enabling users to customize their drinks and place orders in a few taps, saving them valuable time.

Strategy

Design: Deep user understanding through research, personas, and journey mapping.
Business Alignment: Ensuring design supports business objectives (conversions, satisfaction, loyalty).
Clear Problem Definition: Identifying and solving user pain points.
Effective Information Architecture: Logical content organization for easy navigation.
Smooth Interaction Design: Intuitive user flows and controls.
Consistent Visual Design: Appealing UI with a defined design system.
Iterative Usability Testing: User feedback for continuous improvement.
Inclusive Accessibility: Designing for all users, adhering to accessibility standards.

UX/UI Design Process

1. User Research: Understand users and their needs.
2. Design: Create wireframes and prototypes.
3. UI Design: Develop visual and interactive elements.
4. Testing: Gather user feedback and iterate.
5. Launch: Implement and deliver the product.
6. Iterate: Continuously improve based on data and feedback.

Double Diamond Design Process

_____________________

Phase 1 – Discovery

I conducted user interviews to start the process with 5 candidates. Here is what I discovered,

User persona 1

User persona 2

User flow

_____________________

Phase 2 – Define

I defined the Problem statement, Prioritized opportunities, and Set project goals

Updating soon……

Can’t wait see full project on behance: Behance

Video

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The Design Approach
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The Solution

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So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria

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